Personal branding is the process of creating a recognizable professional name and reputation for your self or your company.
Your brand is a combination of how you present yourself through various means of communication and how clients remember you after you have provided the service. A brand is something you’re constantly building because it’s the affirmation of whom you are and what you love to do.
You need to create a platform where people can see what you do. Don’t hesitate to promote your accomplishments as they give you credibility. People can’t connect with you if they don’t know where to find you – your brand opens the door to more opportunities. Personal branding is a step in working towards your goals. Regardless of your industry or professional status, your personal brand has the power to make or break all kinds of opportunities for advancement.