Today we can find out what our potential customers are looking for with a few simple clicks. Google Ads is an inexpensive way to get into the advertising game. You don’t need a big creative budget to get started and you can set your daily budget with what you’re comfortable with. There is no minimum spend to get started.
When people are searching for the types of products or services your business offers, Google Ads can be an indispensable tool to get your brand and product on the screen in front of potential customers. However, for many small businesses with limited resources, managing a paid search campaign can be a full-time job.
Getting started with Google Ads is easy. Advertisers choose a list of keywords to target that are relevant to their business offerings, the words that people are most likely to use when searching for their product. They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad. Since you only pay when someone interacts with your ad, you can get a better sense of where your advertising dollar is going. With the right setup, you can track when someone phones you, fills out a contact form on your website, or purchases a product because of an advertisement. This type of measurement allows you to make better decisions and be more strategic with your advertising spend.