Marketing communications strategy is the plan used by a company or individual to reach their target market through various types of communication. Any large company’s marketing plan will have several campaigns on multiple channels simultaneously. Defining marketing communication is tricky because, in a real sense, everything an organization does has communication potential. The price placed on a product communicates something very specific about the product. A company that chooses to distribute its products strictly through discount stores sends a distinct message to the market. Marketing communication refers to activities deliberately focused on promoting an offering among target audiences.
Personal selling uses in-person interaction to sell products and services. Sales representatives, who are the personal connection between a buyer and a company or a company’s products or services, carry out this type of communication. Salespeople not only inform potential customers about a company’s product or services, they also use their power of persuasion and remind customers of product characteristics, service agreements, prices, deals, and much more.