A marketing campaign is a promotion created to reach a specific goal with a beginning and an end date. Your campaign can contain as few or as many pieces as you find necessary for your bottom line. The most important part of creating a campaign is defining a clear and concise goal. Your goal can be as simple as increasing your revenue or your brand presence. Not only do you want your goals and objectives to be specific, but you want your promotion to be specific too. Telling people you have sale going on or about a special discount is a great way to start.
Your marketing campaign is just one small piece of your marketing plan. It’s a marketing action designed to achieve a particular objective.