I believe data should be at the heart of strategic decision making in businesses, whether they are huge multinationals or small family run operations. Data can provide insights that help you answer your key business questions, and help you improve customer satisfaction. Business owners and managers can turn those insights into decisions and actions that improve the business. You can then choose the best data options to pursue. Data is easy to collect, quick and how cost effective – so it only makes sense to put this to good use for your business. This is the power of data.