Marketing research provides valuable information about the potential of particular market segment, during a specific time, and within a particular age group.
Most of us know that companies conduct a ton of market research before releasing a new product these days. With so many brand choices available to us, sellers in all categories know they have to have a strong understanding of the consumers wants and needs if they’re going to have a chance at success. The message has to be powerful so that we instantly recognize the brand when we see it on the store shelf every day.
Successful companies always rely on marketing research to help them understand their markets. Companies that have the resources to do so, also conduct their own research before every product launch. Every simple advertising message we are exposed to is the result of many hours of research into consumer expectations and desires.