With traditional marketing, you reach out to customers using offline means of communication. This includes printed advertisements in newspapers or magazines, broadcast advertisements on television and radio, or even printed flyers and business cards.
With traditional marketing, you are commonly reaching out to the customers directly. While digital marketing does have the means to target specific consumers in a similar fashion, the approach is a bit different. Digital marketing is about making sure that customers find you when they are looking for the services or products that you provide. You can do this by optimizing your website to show up higher in search results, creating social media accounts that customers will follow, creating informative content that will pull in viewers, creating targeted digital ads and a variety of other methods.
As the digital world replaces more and more of our traditional ways of doing things, so will digital marketing take up a bigger piece of the marketing world than traditional marketing. However, if you already have a successful traditional marketing campaign, this does not mean that you should abandon it for digital altogether.