As we know, the evolution of technology is changing the way we form digital marketing strategies. This creates a growing challenge for industry professionals to keep up with evolving trends and find the best way to incorporate them into their marketing plan. We can see content marketing has played a significant role in the evolution of digital marketing.
I can foresee that I will incorporate video marketing more and more as this seems to be the future in digital marketing. It has been one of the single biggest trends in digital marketing over the past years, and it will grow even more as social networks evolve more towards featuring this type of content. Video content has the power to create compelling ads that can increase brand awareness and association with a particular product.