We know there is evidence that social media works in some important ways, but some people are anxious about all the personal information that is collected and shared. Consumers are also concerned about the security of their data and what of their information is available to marketers. People on social media can tie to our…
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Data point is the end of its research or survey; you will have gathered many bits of information from many people. One bit of information equals one data point. You can have it in a statistical or analytical context, a data point is usually derived from a measurement or research and can be represented numerically or…
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Mobile marketing is becoming more of a necessity for brands as consumers are relying on their smartphones now more than ever. Mobile phone companies are constantly releasing new phones with enhanced technology, and that is the way the markers can promote their products. Recently, consumers have been favoring mobile to make online purchases. Mobile phones…
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Anyone who has ever been to the theater can tell you just how important lighting can be in a play. The entire mood of a scene can change, merely with a change of lighting color or effect. But did you ever wonder how all this emotion is compressed and boiled down into just a few…
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Data cleansing involves the detection and removal of errors and inconsistencies in a data set or database due to the corruption or inaccurate entry of the data. Data cleansing is a subset of data preparation, which also includes scoring tests, matching data files, selecting cases, and other tasks that are required to prepare data for analysis. We…
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The Internet changed the way people interact with each other as well as work culture, and those changes first arose on social media sites. That is why social networks for apps are so important. Mobile applications are increasingly playing a vital role in business with a larger customer base as well as workforce relying on…
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Marketing research surveys measure your customer’s attitudes; but market research studies can help guide you there too. You need to know what your customer’s expectations about an experience with your product or service. This will help you not only create a more impactful customer satisfaction survey; it can also guide you in make changes to…
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More and more people are getting into social media every day, thanks to the power of the Internet. It is important that businesses get a head start with online marketing if they want to stay put in the market. Marketers have to know that social media plays a vital role in their networking and communication…
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Surveys are beneficial for customers in that they give them an outlet to praise good service or air grievances. Customers can have an impact on company procedure or at the very least, they can feel like they’re making a difference. In this way, companies can form an emotional connection with their customers, build customer loyalty,…
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