Surveys are beneficial for customers in that they give them an outlet to praise good service or air grievances. Customers can have an impact on company procedure or at the very least, they can feel like they’re making a difference. In this way, companies can form an emotional connection with their customers, build customer loyalty, and gain insights that will help them to better provide what customers want.
Companies can use surveys to understand customer needs. Customers naturally want to give feedback, because they care about what companies provide to them. Better than anyone else, they can inform companies about what needs to change with their product and services. By listening to customers through surveys, and then acting on that feedback to make improvements, businesses can improve their customers’ experience, which will lead to increased loyalty and profits.