We know there is evidence that social media works in some important ways, but some people are anxious about all the personal information that is collected and shared. Consumers are also concerned about the security of their data and what of their information is available to marketers.
People on social media can tie to our findings about how people adjust their behavior on the sites and online, depending on personal and political circumstances. People pursue strategies to try to avoid problems on social media and the internet overall. The primary problem with today’s social networks is that they’re already too big and are trapped inside a market-based system that forces them to keep growing.