As we know people across all demographics play video games. In-game marketers must research the customers most likely to buy their products and then find out what games they are most likely to play. We can see that younger people tend to prefer action, sports and adventure games. They are likely to share with friends (and…
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Is there anything that mobile technology will be incapable of in the future? For a product that only in recent years has found mass popularity, its rise to ubiquity is nothing short of impressive. Fueled by consumers’ needs for on-demand everything, we now order, shop, pay, and plan our lives on our phones – and…
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Data preparation is the method of collecting, cleaning, processing and consolidating the data for use in analysis. It enriches the data, transforms it and improves the accuracy of the outcome. Data preparation is useful in many different situations – such as when you are trying to analyze the log files of a website to find…
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When we say that technology is the power of the future, we always think that we hold the world in our hands. The transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops and less time on traditional desktop computer. The technology that people use in their daily lives…
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Data analysis is important in business to understand problems facing an organization, and to explore data in meaningful ways. Data in itself is merely facts and figures. Data analysis organizes, interprets, structures and presents the data into useful information that provides context for the data. This context can then be used by decision-makers to take…
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