Data analysis is important in business to understand problems facing an organization, and to explore data in meaningful ways. Data in itself is merely facts and figures. Data analysis organizes, interprets, structures and presents the data into useful information that provides context for the data. This context can then be used by decision-makers to take action with the aim of enhancing productivity and business gain.
Data analysis is possible through good data collection and organization. The more reliable and better organized the data the more likely you’ll be able to analyze it and produce information that will be helpful your business.