When we say that technology is the power of the future, we always think that we hold the world in our hands. The transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops and less time on traditional desktop computer. The technology that people use in their daily lives is changing.
Marketers need to stay on top of those advances, so they can reach people on the devices they spend the most time on. The challenge of technology is to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising. Technology offers continued connection from a company to their client base as well apps and Internet.