As we know people across all demographics play video games. In-game marketers must research the customers most likely to buy their products and then find out what games they are most likely to play. We can see that younger people tend to prefer action, sports and adventure games. They are likely to share with friends (and even play with friends), because video game consoles are connected to the Internet.
This is valuable as a high percentage of users are accessing social media on their mobile devices and online in general. A game that is able to combine fun play on the go with social sharing can help share your marketing message to your audience and their friends.