With the inbound marketing funnel, you can guide prospective customers through the path of finding your company, learning more about your brand, converting them into a lead, and buying your products or services. Funnels can also help you develop, shape, track, and improve on the prospective customer journey itself, also known as the buyers.
The inbound marketing sales funnel and the underlying content used to create the funnel are powered by your buyer persona research and user data. This data informs you on what messages to use when, and where, in your funnel. A funnel can provide a path for your website visitors to evolve from a prospect, to a lead, and finally to a loyal customer.