Brand image is more than a logo that identifies your business, product or service. Today, it is a mix of the associations that consumers make based on every interaction they have with your company. Most entrepreneurs and small business owners don’t really think about their brand image until there’s a problem with the image they’re developing. Brand image is…
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When we say we collect data, people always feel scared. But collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up only pulling it from…
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At one time, online marketing was just a new and different way to market your goods or services. It opened up a new form of media with which to advertise your products. But within just the past few years, the importance of digital marketing has become its own world. We must take into consideration the…
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The knowledge about the product is one of the most important variables that affects the consumer perceptions in the market and in the same time effect the brand equity. Brand Equity is an essential component of your business’ identity. Just like the equity accumulated in your company has monetary value, the equity of your brand…
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Brands are certainly about more than the way your logo looks or how pretty your website is. Powerful brands attract, engage and entice the right sorts of clients. To build and maintain a strong brand, every aspect of your brand should be as good as your product or service and you must be consistent in…
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Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in relation to early stage startups who need growth in a short time on a small budget. The goals of growth hacking strategies are usually to acquire as many users or customers as possible while spending as little money…
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When a company uses multiple brands together to introduce a single product or service that is co-branding. Co-branding provides a way for companies to integrate the marketing forces from each of the brands so that they work cooperatively to associate any of the logos, color schemes, or other brand identifiers to a specific product. The…
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Google Analytics is a very important tool for digital marketing. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t. Having…
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