Google Analytics is a very important tool for digital marketing. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t. Having all the data in one place makes it easy to compare the different channels.
Google analytics data on its own can tell you a lot about website performance. It allows you to track many important metrics, covering all aspects of your website’s performance and your marketing efforts. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality. All these statistics show you what is working well, and more importantly, what isn’t.