Brands are certainly about more than the way your logo looks or how pretty your website is. Powerful brands attract, engage and entice the right sorts of clients. To build and maintain a strong brand, every aspect of your brand should be as good as your product or service and you must be consistent in presenting your brand to prospects and customers.
Successful brands typically have simple names that are easy to pronounce, spell, and remember. This is important because you want your customers and prospects to remember your company. The logo is one of the most important elements of a brand. A good logo builds trust and a strong logo will help to pull your brand together.