Sometime it’s stressful when we are working with a new client and they want something – but just don’t know what that is, or how to explain it. We have to come together to figure out their expectations and we must help them to come up with solutions. The best way to have happy clients is…
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One of the biggest issues that a company must face head-on is the quality of the image their products project to the public. Consumer perceptions are vital to marketers and often underlie the success or failure of a product in the marketplace. Customer opinion affects not only those consumers who purchase your products or services,…
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As marketers, we have to take in consideration the target audience of our products before we send a product out in the world. We must look at the target persona, including age, sex, income, education, location, and family. It takes a lot of time to get to know about our potential customers. As soon we…
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Brand architecture is the degree of relationship between your organizational brand and your various product and service brands. This strategy may be expressed in a variety of ways, yet it should always connect meaningfully to the company’s identity. There are many benefits to a thoughtful, strategic brand architecture: it helps build awareness and appeal at…
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Label Design Can Influence Consumer Purchases Brands have an incredibly small window to make a positive impression on prospective buyers. It is essential that products are packaged in a way that stands out from other items on the shelf. We have to ask ourselves, what key elements are used to influence retail shopping behavior? Label…
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As we are learning in our Social Media Marketing class, it is helpful to earn certifications for various social media platform. Social media is a rapidly developing and expanding field, so having the most current knowledge will help continue to grow in the social media market. Social media plays an essential role in the online…
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Companies spend billions of dollars annually studying what consumers need, as we learned in our last Consumer Behavior. During the Garbology activity in class, we saw just how many different products students in our class purchase and use regularly. But how do those products get from the store shelves into our shopping carts? The companies…
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Millions of teenagers use social networks today. The Internet makes it possible for us to connect with loved ones, and even strangers, from all over the world, at any time of day or night. Social media sites have become an important part in almost every teenager’s life. Blogging, online social platforms and other digital materials…
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The one area in marketing that is grossly under-represented in contemporary academic and media discussions is consumer behavior. As we know, the relationship of today’s consumers and the companies and brands they patronize has changed dramatically from even a few years ago. Consumers have different backgrounds and cultural foundations, receive and process information in new…
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Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. With interactive visualization, you can take the concept a step further by using technology to drill down into charts and graphs for more…
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