Label Design Can Influence Consumer Purchases
Brands have an incredibly small window to make a positive impression on prospective buyers. It is essential that products are packaged in a way that stands out from other items on the shelf. We have to ask ourselves, what key elements are used to influence retail shopping behavior? Label and packaging experts study just that – they determine how and why consumers decide to buy.
The most basic factor of design, the color, is probably the most important factor in marketing a first impression on the consumer – simply because color appeals to social norms and emotional reactions.
Texture and language are other important elements. Texture can help one product stand out from other items on the shelf, texture is an effective way to differentiate one product from another. Language is ultimately how a brand communicates its message with the customer.
Label design and the information contained in the label help consumers to know exactly what they are buying before they take out their wallets and bring the products home.