As marketers, we have to take in consideration the target audience of our products before we send a product out in the world. We must look at the target persona, including age, sex, income, education, location, and family. It takes a lot of time to get to know about our potential customers. As soon we have this information, we can better understand how to use their specific needs to our advantage.
But how can we attract a unique persona for our products in an already crowded market? We must know the demographics of the consumer that will be most likely to purchase our product. We all know that there are stores that depend on consumer demographics, many supermarkets are the first ones that are located depending on the surrounding neighborhoods.
The target persona is one of the most important parts of marketing because it lets you know how to focus your product for the most consistent sales.