One of the biggest issues that a company must face head-on is the quality of the image their products project to the public. Consumer perceptions are vital to marketers and often underlie the success or failure of a product in the marketplace. Customer opinion affects not only those consumers who purchase your products or services, but also anyone who sees your product or service without engaging in a transaction.
Most people filter out the messages for products or services that don’t interest them at that time so it is important that marketing departments should try to identify the most relevant elements to inspire purchasing decisions among likely customers.