Instagram is becoming more and more popular, and not just by individuals posting selfies and photos of their Sunday brunch. Companies have begun to realize just how lucrative Instagram can be. Whether using a post from an influencer, hosting an Instagram takeover, or promoting a sponsored post – Instagram can increase understanding of your brand…
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Market share shows market dominance of a particular product in the industry. If a business is growing efficiently and continues to increase its market share, they are keeping their competitors from taking business from them. Companies can increase their market share and build their brand’s reputation by consistently attracting new and retaining existing customers. As…
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A pilot test in the market research world is an initial and smaller scale project undertaken before a much larger scale study. As we know, a pilot has many benefits for our product or clients. A pilot study helps your organization in understanding what the best parts of your market research are, and also can…
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Most people ask what the importance of the influencer is in marketing. As we know, influencer marketing is the research of people to identify the impact of the customers to their brand, and who is your audience or target, so that we know the demographics of the market. It is important to run an influencer…
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As we know, there are so many social networks in our industry that allow us in one way or another to communicate with thousands of people through their networks. Instagram ranks in the top three favorites for users and is gaining traction amongst a younger audience. It is one of the most important networks because…
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Some people don’t have the short attention or the time to interpret the commas and decimal places when they are going to buy something at the store. Pricing strategy can be challenging on based on the science of the consumer behavior to provide inspiration and insight on how to effectively set your prices. Consumers ignore…
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Most companies are using music or sound to help with their brand’s recognition and to attract consumers to their products. This is a good strategy and powerful messaging tool because the consumer begins to associate sounds as well as sights with your brand. That is why we see competitive markets using original music or sound…
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Social media strategy is one the most important parts of your marketing plan. It allows you to collect data from consumers and use it to find and retain customers. When looking at targeted ads, social media can help us to connect with new costumers. We must have to take in consideration that it takes a…
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