Most companies are using music or sound to help with their brand’s recognition and to attract consumers to their products. This is a good strategy and powerful messaging tool because the consumer begins to associate sounds as well as sights with your brand. That is why we see competitive markets using original music or sound to connect with their consumers.
Sound is just one of the ways brands are using sensory branding to create a connection with their audience and manage their sensory messaging more than their visual image or verbal appeal. They are thinking past the power that the logo or design has for the audience. Just as colors, icons, fonts can remind a costumer of your business – sound is simply another opportunity to build brand. As technology continues to grow and move forward, more businesses are creating new ways of harnessing the power of sound for branding.