Most people ask what the importance of the influencer is in marketing. As we know, influencer marketing is the research of people to identify the impact of the customers to their brand, and who is your audience or target, so that we know the demographics of the market.
It is important to run an influencer marketing campaign so that we can know the rate of the promotion with various platforms on the social media channels. We can see many influencers using Twitter and Instagram to promote products and generate leads to the items they promote. With this kind of advertising, they are able to leverage their celebrity status to reach millions of potential customers with their social channels.