Instagram is becoming more and more popular, and not just by individuals posting selfies and photos of their Sunday brunch. Companies have begun to realize just how lucrative Instagram can be. Whether using a post from an influencer, hosting an Instagram takeover, or promoting a sponsored post – Instagram can increase understanding of your brand in a way that few other platforms can.
Instagram influencers can leverage their vast followings to gain you more loyal consumers. It’s no secret that people tend to flock to what is popular and follow the masses. So if you can have a celebrity tell their followers how much they love your product, many of those followers are going to want to associate themselves with your brand just because of the celebrity.