Everyday, we are surrounded by marketing – everything from advertisements and commercials to billboards and booklets invades our space and looks for our attention. But what about a simple trip to the store – have you ever considered why some products seem to jump off the shelf while others just gather dust.
If you can’t judge a book by it is cover, how can you judge a product by its package.
Today we’ll be talking to consumers and industry professionals about what makes a great package design and how this design is adapting to an ever-expanding virtual marketplace.
First let’s find out what makes a great package design… Color is clearly an important factor in any design, but how much of a role does it play in grabbing someone’s eye (and wallet) from among a shelf full of merchandise.
Product packages and labels are constantly competing for your attention among a row of their competitors. If you think about it, packages are basically full time advertisements for our favorite brands. We’ve come a long way since the days of simple two color labels and brown paper boxes and this constantly evolving phenomenon will only continue to advance with time.
Unlike almost any other type of visual marketing, consumers tend to remember specifics about the design on packages of products that they purchased – even if it was only a spur of the moment decision. As you can see, product package design is a complicated matter – the next time you’re in a store, pay attention to what products catch your eye!
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Happy shopping!