Many companies and organizations have a purchasing department as a part of their operation. A business’ purchasing department takes care of bidding and sourcing to acquire goods or services needed for operation or sales. While some organizations set values in the purchasing sector, these methods can vary greatly between organizations. For marketers, it is important to know how customers make purchasing decisions. Companies are the target customer who will feel impacted by these purchasing decisions. As we know, technology has changed consumer buying habits which in turn has forced businesses to change their buying habits to successfully sell to (and keep) consumers.