Most people ask what the importance of the influencer is in marketing. As we know, influencer marketing is the research of people to identify the impact of the customers to their brand, and who is your audience or target, so that we know the demographics of the market. It is important to run an influencer…
Read more
As we know, there are so many social networks in our industry that allow us in one way or another to communicate with thousands of people through their networks. Instagram ranks in the top three favorites for users and is gaining traction amongst a younger audience. It is one of the most important networks because…
Read more
Some people don’t have the short attention or the time to interpret the commas and decimal places when they are going to buy something at the store. Pricing strategy can be challenging on based on the science of the consumer behavior to provide inspiration and insight on how to effectively set your prices. Consumers ignore…
Read more
Most companies are using music or sound to help with their brand’s recognition and to attract consumers to their products. This is a good strategy and powerful messaging tool because the consumer begins to associate sounds as well as sights with your brand. That is why we see competitive markets using original music or sound…
Read more
Social media strategy is one the most important parts of your marketing plan. It allows you to collect data from consumers and use it to find and retain customers. When looking at targeted ads, social media can help us to connect with new costumers. We must have to take in consideration that it takes a…
Read more
Sometime it’s stressful when we are working with a new client and they want something – but just don’t know what that is, or how to explain it. We have to come together to figure out their expectations and we must help them to come up with solutions. The best way to have happy clients is…
Read more
One of the biggest issues that a company must face head-on is the quality of the image their products project to the public. Consumer perceptions are vital to marketers and often underlie the success or failure of a product in the marketplace. Customer opinion affects not only those consumers who purchase your products or services,…
Read more
As marketers, we have to take in consideration the target audience of our products before we send a product out in the world. We must look at the target persona, including age, sex, income, education, location, and family. It takes a lot of time to get to know about our potential customers. As soon we…
Read more
Brand architecture is the degree of relationship between your organizational brand and your various product and service brands. This strategy may be expressed in a variety of ways, yet it should always connect meaningfully to the company’s identity. There are many benefits to a thoughtful, strategic brand architecture: it helps build awareness and appeal at…
Read more
Label Design Can Influence Consumer Purchases Brands have an incredibly small window to make a positive impression on prospective buyers. It is essential that products are packaged in a way that stands out from other items on the shelf. We have to ask ourselves, what key elements are used to influence retail shopping behavior? Label…
Read more
Recent Comments