The knowledge about the product is one of the most important variables that affects the consumer perceptions in the market and in the same time effect the brand equity. Brand Equity is an essential component of your business’ identity. Just like the equity accumulated in your company has monetary value, the equity of your brand…
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Brands are certainly about more than the way your logo looks or how pretty your website is. Powerful brands attract, engage and entice the right sorts of clients. To build and maintain a strong brand, every aspect of your brand should be as good as your product or service and you must be consistent in…
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Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in relation to early stage startups who need growth in a short time on a small budget. The goals of growth hacking strategies are usually to acquire as many users or customers as possible while spending as little money…
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When a company uses multiple brands together to introduce a single product or service that is co-branding. Co-branding provides a way for companies to integrate the marketing forces from each of the brands so that they work cooperatively to associate any of the logos, color schemes, or other brand identifiers to a specific product. The…
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Google Analytics is a very important tool for digital marketing. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t. Having…
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Customer lifetime value is a powerful piece of business intelligence that informs an efficient strategy for business growth. To know about that information, we have created a calculation of customer lifetime value (CLV). These calculations also provide a benchmark against growth goals and a vivid indication of company value. The CLV helps you allocate your customer…
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With the inbound marketing funnel, you can guide prospective customers through the path of finding your company, learning more about your brand, converting them into a lead, and buying your products or services. Funnels can also help you develop, shape, track, and improve on the prospective customer journey itself, also known as the buyers. The…
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Brand strategies are the action plans that organizations use to differentiate their products, services, and identities from their competitors. Brand strategy is your long-term brand, which helps to identify what kind of image you want to build for your customers. This means thinking about what kind of feelings and expectations you want your audience to…
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Marketing analytics is the process of measuring, analyzing, and managing your marketing strategy’s performance to maximize its effectiveness and optimize your return on investment. Marketing analytics involves a set of practices and tools that empower marketers to evaluate the effectiveness of their marketing resources. Effectual marketing data collected from consumers and on consumer buying habits…
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As we know people across all demographics play video games. In-game marketers must research the customers most likely to buy their products and then find out what games they are most likely to play. We can see that younger people tend to prefer action, sports and adventure games. They are likely to share with friends (and…
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