Is there anything that mobile technology will be incapable of in the future? For a product that only in recent years has found mass popularity, its rise to ubiquity is nothing short of impressive. Fueled by consumers’ needs for on-demand everything, we now order, shop, pay, and plan our lives on our phones – and…
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Data preparation is the method of collecting, cleaning, processing and consolidating the data for use in analysis. It enriches the data, transforms it and improves the accuracy of the outcome. Data preparation is useful in many different situations – such as when you are trying to analyze the log files of a website to find…
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When we say that technology is the power of the future, we always think that we hold the world in our hands. The transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops and less time on traditional desktop computer. The technology that people use in their daily lives…
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Data analysis is important in business to understand problems facing an organization, and to explore data in meaningful ways. Data in itself is merely facts and figures. Data analysis organizes, interprets, structures and presents the data into useful information that provides context for the data. This context can then be used by decision-makers to take…
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We know there is evidence that social media works in some important ways, but some people are anxious about all the personal information that is collected and shared. Consumers are also concerned about the security of their data and what of their information is available to marketers. People on social media can tie to our…
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Data point is the end of its research or survey; you will have gathered many bits of information from many people. One bit of information equals one data point. You can have it in a statistical or analytical context, a data point is usually derived from a measurement or research and can be represented numerically or…
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Mobile marketing is becoming more of a necessity for brands as consumers are relying on their smartphones now more than ever. Mobile phone companies are constantly releasing new phones with enhanced technology, and that is the way the markers can promote their products. Recently, consumers have been favoring mobile to make online purchases. Mobile phones…
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Anyone who has ever been to the theater can tell you just how important lighting can be in a play. The entire mood of a scene can change, merely with a change of lighting color or effect. But did you ever wonder how all this emotion is compressed and boiled down into just a few…
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Data cleansing involves the detection and removal of errors and inconsistencies in a data set or database due to the corruption or inaccurate entry of the data. Data cleansing is a subset of data preparation, which also includes scoring tests, matching data files, selecting cases, and other tasks that are required to prepare data for analysis. We…
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The Internet changed the way people interact with each other as well as work culture, and those changes first arose on social media sites. That is why social networks for apps are so important. Mobile applications are increasingly playing a vital role in business with a larger customer base as well as workforce relying on…
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