Marketing research surveys measure your customer’s attitudes; but market research studies can help guide you there too. You need to know what your customer’s expectations about an experience with your product or service. This will help you not only create a more impactful customer satisfaction survey; it can also guide you in make changes to…
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More and more people are getting into social media every day, thanks to the power of the Internet. It is important that businesses get a head start with online marketing if they want to stay put in the market. Marketers have to know that social media plays a vital role in their networking and communication…
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Surveys are beneficial for customers in that they give them an outlet to praise good service or air grievances. Customers can have an impact on company procedure or at the very least, they can feel like they’re making a difference. In this way, companies can form an emotional connection with their customers, build customer loyalty,…
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As we know, the evolution of technology is changing the way we form digital marketing strategies. This creates a growing challenge for industry professionals to keep up with evolving trends and find the best way to incorporate them into their marketing plan. We can see content marketing has played a significant role in the evolution…
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How much you know about your area of research and your respondents will determine exactly which kind of research is right for you. Both types are important and most people will need a combination of the two to get the most accurate data. Qualitative research is by definition exploratory, and it is used when we…
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With traditional marketing, you reach out to customers using offline means of communication. This includes printed advertisements in newspapers or magazines, broadcast advertisements on television and radio, or even printed flyers and business cards. With traditional marketing, you are commonly reaching out to the customers directly. While digital marketing does have the means to target…
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Marketing research provides valuable information about the potential of particular market segment, during a specific time, and within a particular age group. Most of us know that companies conduct a ton of market research before releasing a new product these days. With so many brand choices available to us, sellers in all categories know they…
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I believe data should be at the heart of strategic decision making in businesses, whether they are huge multinationals or small family run operations. Data can provide insights that help you answer your key business questions, and help you improve customer satisfaction. Business owners and managers can turn those insights into decisions and actions that…
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Storytelling is the perfect platform to let your brand’s personality shine through. Never be afraid to let the personality of your brand come through loud and clear via storytelling. Storytelling is a powerful method for learning. Storytelling can be a powerful tool that enables marketers to understand what is going on in the marketplace and…
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Today, marketers are well aware of the increasing dependence on data analysis for every campaign that is currently running – especially for those marketers that work with digital marketing teams. One of the main reasons that many marketers will be implementing some sort of dashboard in the next few years is to instantly have access…
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