As we are learning in our Social Media Marketing class, it is helpful to earn certifications for various social media platform. Social media is a rapidly developing and expanding field, so having the most current knowledge will help continue to grow in the social media market. Social media plays an essential role in the online…
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Companies spend billions of dollars annually studying what consumers need, as we learned in our last Consumer Behavior. During the Garbology activity in class, we saw just how many different products students in our class purchase and use regularly. But how do those products get from the store shelves into our shopping carts? The companies…
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Millions of teenagers use social networks today. The Internet makes it possible for us to connect with loved ones, and even strangers, from all over the world, at any time of day or night. Social media sites have become an important part in almost every teenager’s life. Blogging, online social platforms and other digital materials…
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The one area in marketing that is grossly under-represented in contemporary academic and media discussions is consumer behavior. As we know, the relationship of today’s consumers and the companies and brands they patronize has changed dramatically from even a few years ago. Consumers have different backgrounds and cultural foundations, receive and process information in new…
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Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. With interactive visualization, you can take the concept a step further by using technology to drill down into charts and graphs for more…
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Marketing campaigns are the perfect way to reach your customers, clients, and leads. They can be the game changing move that secures meetings with customers or prospects. Producing campaigns with a series of touch points will grab someone’s attention better than a single advertisement. You need to break through the clutter when promoting yourself, and…
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Your brand represents so much more than just a logo. Developing a strong and dynamic brand creates a solid foundation for your company, but the success of that brand over the long term depends on your brand equity. In order to build brand equity, you have to shape how people or consumers think and feel…
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Brand image is more than a logo that identifies your business, product or service. Today, it is a mix of the associations that consumers make based on every interaction they have with your company. Most entrepreneurs and small business owners don’t really think about their brand image until there’s a problem with the image they’re developing. Brand image is…
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When we say we collect data, people always feel scared. But collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up only pulling it from…
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At one time, online marketing was just a new and different way to market your goods or services. It opened up a new form of media with which to advertise your products. But within just the past few years, the importance of digital marketing has become its own world. We must take into consideration the…
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