As marketers, we know that cannibalization can be a deliberate strategy for growth. This happens when a new product intrudes on the existing market for an older product. When this occurs, instead of capturing new customers and retaining current customers, the company fails to increase its market share while almost certainly increasing the costs of production. For…
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Recently I was fortunate enough to attend Digital Branding Analytics Miami (#DBAmiami), a marketing conference organized by Florida International University. Each of the discussions I attended were relevant to my career and education, but I found Sean Gardner’s presentation on “Using A.I. for Business” beneficial to my coursework and career.Sean Gardner is an author and…
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Recently I was fortunate enough to attend Digital Branding Analytics Miami (#DBAmiami), a marketing conference organized by Florida International University. Each of the discussions I attended were relevant to my career and education, but I found Britney Muller’s presentation on “Hacker Turned SEO Professional” beneficial to my coursework and career.Britney Muller is Senior SEO Scientist at…
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Recently I was fortunate enough to attend Digital Branding Analytics Miami (#DBAmiami), a marketing conference organized by Florida International University. Each of the discussions I attended were relevant to my career and education, but I found Hector Hernandez’s presentation on “Assessing Brand Value” beneficial to my coursework and career. Hector Hernandez is Chief Digital Officer…
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Recently I was fortunate enough to attend Digital Branding Analytics Miami (#DBAmiami), a marketing conference organized by Florida International University. Each of the discussions I attended were relevant to my career and education, but I particularly enjoyed Evan Carroll’s presentation on “Connecting with Customers.” Evan Carroll is an author, keynote speaker and marketing technologist. His talk…
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Recently I was fortunate enough to attend Digital Branding Analytics Miami 2019 Conference (#DBAmiami), a marketing conference organized by Florida International University. Each of the discussions I attended were relevant to my career and education, but Mike Kappitt’s presentation on “Marketing = Math + Magic” was very enjoyable for me. Mike Kappitt is the executive vice…
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Recently I was fortunate enough to attend Digital Branding Analytics Miami (#DBAmiami), a marketing conference organized by Florida International University. Each of the discussions I attended were relevant to my career and education, but Joni Fernandez Marmo’s presentation on “Becoming a Master Leader” really resonated with me. Joni Fernandez Marmo is a marketing and brand…
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Instagram is becoming more and more popular, and not just by individuals posting selfies and photos of their Sunday brunch. Companies have begun to realize just how lucrative Instagram can be. Whether using a post from an influencer, hosting an Instagram takeover, or promoting a sponsored post – Instagram can increase understanding of your brand…
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Market share shows market dominance of a particular product in the industry. If a business is growing efficiently and continues to increase its market share, they are keeping their competitors from taking business from them. Companies can increase their market share and build their brand’s reputation by consistently attracting new and retaining existing customers. As…
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A pilot test in the market research world is an initial and smaller scale project undertaken before a much larger scale study. As we know, a pilot has many benefits for our product or clients. A pilot study helps your organization in understanding what the best parts of your market research are, and also can…
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