Marketing is all about persuasion: triggering the impression, emotion or reaction that you intend from the consumer. It’s from these feelings that good marketing invites the consumer to take action – and hopefully buy your product.
Great advertisers keep their persuasions secret and make terrific livings out of convincing people to purchase their products. Consumer behavior involves the study of how people, individually or in groups, make decisions on whether or not to purchase goods and services. It’s the series of patterns that consumers follow before making a purchase, beginning with the initial awareness of a product or service and ending with the transaction. Consumer behavior can even be tracked after a purchase to understand how your product is used and may help inform future product decisions.