A marketing campaign is a promotion created to reach a specific goal with a beginning and an end date. Your campaign can contain as few or as many pieces as you find necessary for your bottom line. The most important part of creating a campaign is defining a clear and concise goal. Your goal can…
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Creating a website or email marketing campaign is just the first step in marketing. Once you have a website, you’ll want to know if it helps or hinders sales. A/B testing lets you know what words, phrases, images, videos, testimonials, and other elements work best. Even the simplest changes can impact conversion rates. A/B testing…
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To write an effective marketing plan you’ll need discipline, time and focus. Marketing plans help you develop products and services for your business that meet the needs of your target market. Good marketing helps your customers understand why your product or service is better than, or different from, the competition. A good marketing plan can…
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Data visualization software and programming libraries have become a requirement for many design and development jobs today. Websites and mobile apps alike complement their blogs and stories with info graphics and multimedia content that follow the best design standards. All this suggests that web and mobile data visualization are becoming increasingly important for contemporary apps. Many…
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Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of…
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The more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product. Social media can be very influential on society in both positive and negative ways. It gives people a way to stay in touch with people who live far away. It…
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The world has become excited about big data and advanced analytics not just because of the wealth of information gained but also because the potential for impact is big. Big data refers to the ever-increasing volume, velocity, variety, variability and complexity of information. But it is important to ask the right questions at the beginning…
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Marketing communications strategy is the plan used by a company or individual to reach their target market through various types of communication. Any large company’s marketing plan will have several campaigns on multiple channels simultaneously. Defining marketing communication is tricky because, in a real sense, everything an organization does has communication potential. The price placed…
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Today we can find out what our potential customers are looking for with a few simple clicks. Google Ads is an inexpensive way to get into the advertising game. You don’t need a big creative budget to get started and you can set your daily budget with what you’re comfortable with. There is no minimum…
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Personal branding is the process of creating a recognizable professional name and reputation for your self or your company. Your brand is a combination of how you present yourself through various means of communication and how clients remember you after you have provided the service. A brand is something you’re constantly building because it’s the…
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