Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of the competition.
Your marketing plan should be the reference document you use as a basis to execute your marketing strategy. It sets out clear objectives and explains how you will achieve them. A marketing plan is a written document that details actions necessary to achieve one or more specified objectives in order to sell a product or service, brand, product line, or corporation as a whole. At other times, a marketing plan is created to drive the company’s strategic plan.