When we say we collect data, people always feel scared. But collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up only pulling it from a single source.
Consumer data collection gives you the opportunity to improve your marketing along with your products and services. For instance, sending out a survey to the most frequent buyers to ask about marketing preferences gives you valuable insight on how to improve, and customer data analysis can clue you into which channels work best.