Brand image is more than a logo that identifies your business, product or service. Today, it is a mix of the associations that consumers make based on every interaction they have with your company. Most entrepreneurs and small business owners don’t really think about their brand image until there’s a problem with the image they’re developing.
Brand image is important for any business. When consumers buy a product or service, they aren’t just buying a product or service; they’re buying what your brand stands for. That’s why it’s so important to design your brand image to convey exactly what you want it to say.