A pilot test in the market research world is an initial and smaller scale project undertaken before a much larger scale study. As we know, a pilot has many benefits for our product or clients. A pilot study helps your organization in understanding what the best parts of your market research are, and also can help you to know the areas to trim costs and save on budget.
When conducting a pilot, we should always begin any research with some question. These questions are then reviewed during the design assessment. The pilot study can provide valuable insight and data collected in a pilot study can give funding agencies and investors a better understanding of why a project is important and worth funding. Doing a pilot test makes it easier to get the results that matter to your team and, ultimately your product.